Case Study
Rumson, NJ
We helped MDC Card Connection turn content into a growth engine for the hobby. What started as a follower campaign became a scalable system for attention, credibility, profile growth, messaging activity, and inbound buyer/seller opportunities.
491K The Challenge
MDC Card Connection had strong inventory, personality, and a clear opportunity in the hobby, but the growth system was not fully built yet. They were creating attention, but there was not enough structure in place to consistently turn that attention into profile growth, messaging activity, and inbound buyer/seller opportunities. They needed a content machine and paid growth strategy that could scale the brand and the business at the same time.
What We Built
Our Strategy
High-energy, hook-driven short-form content showed real inventory, rare cards, major collections, and hobby moments that made the brand hard to ignore.
Result: 4.3M+ views generated across tracked platforms during the campaign.
Targeted content and paid promotion moved interested collectors, buyers, and sellers from the content back to MDC's profile.
Result: 197K+ Instagram profile visits across the 5-month campaign.
Consistent posting, retargeting, and clear positioning helped turn attention into followers, messaging contacts, and inbound buyer/seller opportunities.
Result: +9K followers gained and 1.1K+ message contacts tracked during the final two reporting periods.
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